尔我空间 | 一次事件

A Flowing Individual Experience

不确定的空间

或扩张或收缩的边界

矛盾的组合体

游移的感知经验感

……

Uncertain space

Or the boundary of expansion or contraction.

Contradictory combination

The sense of perception and experience of migration

……

如果把一个客观上相对固定的空间，当作一次事件的发生来理解，到底会怎样呢？

把空间当作事件来理解，更准确的讲是建立空间主体性，在微观的体验感受上，主动诱发空间对于人的多重感知。如，把边界进行模糊处理、将视觉符号化、放大空间的非功能属性、将空间尺度进行剧烈的缩放、让重心下移、制造阻隔等等……

而一个连续的“不确定”的过程本身就包含了起伏、转折、延续，这便就已经构成了一次事件。

What happens when an objectively relatively fixed space is interpreted as an event?

Understanding space as an event entails establishing the subjectivity of space and actively inducing multiple perceptions of space for people in the microscopic experience. For example, blurring the boundary, symbolizing the vision, enlarging the space’s non-functional attributes, drastically scaling the space scale, moving the center of gravity down, creating barriers, and so on…

A continuous “uncertain” process, on the other hand, includes ups and downs, twists and turns, and continuation, which has already resulted in an event.

– Video丨Animation Of Design

– 01 以视觉感知，撬动整个感官联觉系统

-01 Use visual perception to incite the whole sensory synesthesia system

在本杰明摩尔展厅狭长的入口地带，我们做了一个视频，讲述以现代艺术为基础的、关于颜色与个体经验之间的关系。现代艺术非常先锋地把颜色从物体上解放了出来，通过纯粹的颜色来唤起人最直觉的感受。

We created a video about the relationship between color and individual experience based on modern art in the narrow entrance area of the Benjamin Moore exhibition hall. Modern art is a pioneer in removing color from objects and arousing people’s most intuitive feelings through the use of pure color.

– Video丨Color & Individual Experience

– 02 雕塑感与体积感

02 sense of sculpture and volume

营造一种沉浸式感知体验，首先需要积蓄一定的空间能量，产生注意力磁场。

其最有效的办法就是强化空间的雕塑感和体积感。把空间的某个部件或某个结构，戏剧性的放大，人与空间不再是一个常规的尺度关系时，沉浸式的体验自然抵达。

雕塑感与体积感的营造不仅仅只是空间美学上的需求，也是为了解决体验的纯粹性。

To create an immersive perception experience, we must first gather a certain amount of space energy and generate an attention magnetic field.

The most effective method is to increase the volume of space and the sense of sculpture. The immersive experience will naturally arrive when a specific part or structure of space is dramatically enlarged, and the relationship between people and space is no longer on a regular scale.

The creation of sculpture and volume serves not only as a demand for space aesthetics, but also as a solution to the purity of experience.

– 03 微曲线与空间运动的方向

03 Micro-curve and space movement direction

把个体经验中对于颜色、涂料的不确定性和游移感，以空间和装置的方式体现出来，并从艺术的角度去肯定这种不确定与游移的状态。

整个空间，采用流线型的曲面结构来完成。曲面细腻而流畅。微曲面的延伸变化代表着一种微弱的运动感，一个缓慢移动的方向，每一个微小的隆起和低伏，都呈现出完全不同的势态。微曲线的张力便暗藏在体验与互动之中。

Color and paint’s uncertainty and wandering feeling in individual experience are reflected in the form of space and device, and this uncertainty and wandering state is affirmed from an artistic standpoint.

The space is finished with a streamlined curved surface structure. The curved surface is smooth and delicate. The curved surface’s extension represents a shaky sense of movement, a slow moving direction, and each tiny uplift and depression represents a completely different situation. The micro-curve tension is hidden in the experience and interaction.

– 04 狭长入口，空间形式的挤压

04 Long and narrow entrance, squeezing in the form of space

在真正进入空间之前，有一个狭长的过渡通道。通道由两堵曲面片墙构成，随着路径的深入带给人一种挤压感。视野收窄，注意力在此得到持续的集中，并形成对内部空间的持续期待。

游移是一个运动的过程，游移是事件本身。曲面墙体运动延展的过程，也是涂料从液体到固体的延展、定型过程。

There is a long and narrow transition passage before entering the space. The passage is made up of two curved walls that give the impression of squeezing as the path deepens. The vision is narrowed, the attention is constantly focused here, and an expectation of the inner space is formed.

Wandering is both a movement process and an event in and of itself. The process of coating extending and shaping from liquid to solid is also known as wall motion and extension.

– 05 色彩的冲击

05 the impact of color

与空间外立面低饱和度的淡绿色形成视觉反差的是展厅核心区域的鲑粉色，鲜艳张扬，强化空间色块的冲击力。

当纯色的色块被应用到极致时，它会挣脱所有以往的物相经验，展现出它自己的表现力，这也是色彩最有魅力的地方：颜色可以什么都不表现，但同时它又可以表现一切。它的意义存在于情境之中，存在于你与它交流的时刻。

The salmon pink in the exhibition hall core is a visual contrast to the light green with low saturation of the space’s outer facade, which is bright and flamboyant, enhancing the impact of the space color blocks. When a solid color block is taken to its logical conclusion, it will depart from all previous phase experiences and reveal its own expressive force, which is also the most appealing aspect of color: color can show nothing while also showing everything. Its meaning exists only in the context, in the moment when you communicate with it.

– 06 实验装置与未来

06 Experimental Device and Future

作为一个商业展览空间，它最主要的目的就是把品牌价值通过产品的属性、功能、形态等方式传递给观看的人，让人与产品发生深度的互动体验，产生心理认同上的强连结。

用一个一个透明的实验盒子，模拟了一种赛博朋克的实验感，增加互动的体验与趣味同时，也将品牌在产品研发阶段的科学严谨进行了具象化的表达。同时通过生活空间，展示更多未来性场景。

The main purpose of a commercial exhibition space is to convey brand value to viewers through the attributes, functions, and forms of the products, so that people can have a deep interactive experience with the products and have a strong psychological connection.

A transparent experiment box is used to simulate the feel of Cyberpunk’s experiment, enhancing the interactive experience and interest. Simultaneously, the brand’s scientific rigor in the product research and development stage is expressed concretely. Simultaneously, show more futuristic scenes through the living space.

– 07 矛盾综合体

07 complex contradictory

个体经验不是一个恒定的状态，我们的体验总是在各种矛盾的两端游走。

不确定在这里发酵。棱角分明的石头对抗着平滑流畅的空间躯壳，柔软的鲑粉色对抗着石头的荒蛮，直角切割对抗曲面延展……接受荒诞与矛盾，接受它们本就是这个世界非常重要的一部分。

Individual experience is not a constant state, and our experience constantly oscillates between various contradictions.

Not sure it’s fermented here. . Right-angle cutting confronts the extension of curved surface, angular stone confronts the smooth and smooth spatial body, soft salmon pink confronts the wildness of stone… Accepting absurdity and contradiction is an essential part of life.

– 08 艺术为商业赋能

08 Business is aided by art

让艺术站在商业的背后，用艺术的思考去支撑商业的需求。并把空间事件化，让它成为一个事件发酵的容器。

Allow art to stand in for business, and use artistic thinking to support business needs. And transform the space into an event, transforming it into a container for event fermentation.