MTS潮鞋店位于东安睿锦三楼，整体店铺面积160平米。空间构建了对于科幻世界的重新想象，充满未来元素和科技氛围的灵感来源于对实验室里培养皿的重新构想。
The MTS store is located on the third floor of Dong’an Luxemporium, with an overall store area of 160 square meters. The space demonstrates a reimagining of the sci-fi world, and the futuristic atmosphere is inspired by the imagination of the petri dish in the laboratory.
醒目的金属结构质感与造型变化透露着空间质感，意为打造一个充满未来力量感的实验室环境。踏入虚拟化的沉浸式空间，入口处一个大型圆筒状艺术装置描述了实验室中的“培养器皿”，由此开启这段超现实之旅。
The striking metal structure and shape transformation reveals the spatial texture, creating a futuristic laboratory scene. Stepping into the immersive space, a large cylindrical art installation at the entrance depicts the “petri dish”, leading us to start this surreal journey.
装置内部的培植组架为鞋品输送源源不断的“营养”，中间的大型银色装置则是修复生命因子的智能机器，装置轮廓旁有四组银色试鞋椅围绕，功能性与艺术性的并肩行走。
The frame inside the installation delivers a stream of “nutrition” to the shoes. In the middle of the space, a large silver installation is an intelligent machine to restore life factors. There are four sets of silver shoe chairs around the outline of the structure, which satisfies both functionality and artistry.
随着实验过程的脚步向内探索，在方形的立体化仓位进入实验最后的“成熟”区，将“有机物”与“人造物”结合，呈现模拟生物构造的艺术意象。
As the experimental process goes by, we explore the final “mature” stage — a three-dimensional warehouse, combining “organic” and “artificial objects,” creating the artistic image of a biological structure.
利用色彩与质感的碰撞，将未来元素与科幻属性解构重塑，比拟潮鞋单品细化成为生物培养基地的符号，在以里经历了概念性的人工孵化，诠释单品在生命与生长过程的交汇之处迸发出的源源活力。
With the collision of color and texture, the futuristic and sci-fi elements are deconstructed with the trendy shoes. The product is refined into a symbol of a biological database, which has undergone conceptual artificial incubation to interpret “the growing process.”
对于设计细节巧思为整体空间赋予更多的解读方式，细节处的雕刻纹理与透绿色玻璃上的花纹一并为ALL DESIGN STUDIO为项目原创设计，探寻人工智能与科技感的边界，凝视未来环境保护中，人类、自然与科技的力量。
Details in design offer a comprehensive interpretation of the overall space. The carved texture and the pattern on the transparent green glass are originally designed by ALL DESIGN STUDIO, exploring the boundary between artificial intelligence and technology.
以Z时代为代表的年轻消费群体在瞬息万变的数字世界，已然感知到气候环境衍生于环保理念的立意与价值。在具有末世色彩的科幻世界里，用设计语言下诠释非现实却充满真切的情景，将潮鞋和科幻叙事背景下与Z世代消费者细腻对话，将空间塑造为故事发生的容器，拥抱自然与人类共生的多元愿景。
In the ever-changing digital world, Generation Z has already sensed the concept and value of the climate environment. ALL DESIGN STUDIO uses the design language to interpret futuristic scenes, connecting dialogues with Gen Z consumers under the background of sci-fi narratives, shaping space as a container for stories, embracing nature, and creating a diverse vision of humans symbiosis.
项目信息
项目名称：MTS 潮鞋店
设计单位：All Design Studio（https://www.alldesignstudio.net）
业主：睿锦尚品国际贸易（上海）有限公司
完成年份：2021
建筑面积：160㎡
项目地址：北京市王府井大街138号
设计主创：梁春亮
设计师：周钊吉
摄影师: 康超凡，谭啸
Project Information
Project Name： MTS Shoe Store
Design Firm：All Design Studio（https://www.alldesignstudio.net）
Client： Luxemporium
Completion date：2021
Construction Area：160㎡
Project Location： 138 Wangfujing Street, Beijing
Design Director：Gnial Liang
Designer：Geralt Zhou
Photographer: Chao Fan Kang from Chao Fan Photography ，Xiao Tan from Studio Ten