Founded in 1989, CFMOTO is edging into the advanced ranks in the world’s powersports industry with their ambition on Technology and Quality focused.

The brand-new CFMOTO R&D building is located in Hangzhou, the capital city of Zhejiang province.

With rich experience in brand display strategy and interior design, Cityinno got the opportunity to involve to this project — working with the professional team of CFMOTO together to design and build an unique Motorcycle Culture Showroom.


▼研发大楼鸟瞰,R&D Building Aerial view ©CFMOTO





So when we were involved in the project we began to think: How to represent such a company, which never change its first mind and keep moving forward with no fear? We developed the core idea based on a large amount of powersports industry research and insight into the culture of motorcycle: When the motor cyclists chase the freedom and explore the boundaries with their nature, CFMOTO will always be with you.



Following exhibition logic, the moving line separate the showroom into several zones, from lobby, history telling, diversified scenarios display, technology display, smart future, boutique and cafe, showing the strength and characters of CFMOTO.


▼室内平面图,Interior site plan ©Cityinno


And we improve user experience as well. In this project, we focus on emotion changing of the visitors, using different methods such as simulation environment or interactive exploration to guide their mood.


▼空间分析,Spatial analysis diagram ©Cityinno



INTRO: The First Impression



We consider the lobby is not only the first place to show CFMOTO’s image and spirit, but also a space to set the base tone of design language. After deep discussions with the clients, we got inspired by the traditional Chinese space concept“round sky and square earth”, and decided to bring the connotation of balance and symmetry to our design.

In the meantime, the CFMOTO culture of “determined, progressive and more fun” encourages CFMOTOers to work towards to their shared goals and be brave to broaden the horizons, which also match our design concept.


▼大堂正面,Lobby front facade ©Wang Minjie

▼会客区, Reception area©Wang Minjie



Walking no boundaries in the broader world.

We combined natural geology, streamlined furniture and circular arc ceiling to set the vehicles area and reception, which aims to show up the theme of motorcycle. Consider of CFMOTO’s brand positioning, we chose wood and cement veneer combining crystal-clear glass to embody its style.

More than that we used a big luminous ring to connect indoor and outdoor, which become the shining point of this space. The philosophy meaning of the main concept is enhanced by all these details.


▼大堂中央展示区,Vehicles area in the center of lobby ©CFMOTO


Scenario Display




History scenario for the past glory stories

We hope to telling CFMOTO’s story in an extraordinary and dynamic way that we build a ramp track to display historical models in a semi-suspended manner, bringing to feeling of moving and non-stop.


▼History scenario ©Wang Minjie

▼曼岛TT展示区,the Isle of Man TT ©CFMOTO




Scene hall for products display

Leaving the history hall, we enter the scene hall. Here we created 6 scenarios and 2 brand areas to display different products lines of CFMOTO.




Street scenario for NK family

——Enjoy fast & furious feeling through city streets when night falls and lights up.


▼Street scenario ©Wang Minjie




Touring scenario for road-trip and rally series

——Enjoy the happiness of driving over every unknown condition with courage and no fear

▼Touring scenario ©Wang Minjie


——时尚个性有腔调,享受当下Enjoy the Moment

Vintage scenario for X Heritage

——Find the threshold of possibility and enjoy the moment.


▼Vintage scenario ©CFMOTO



Racing scenario for sport racing series

——Speedy ride with bravo engine soundtrack on the field


▼Racing scenario ©Wang Minjie

▼Racing scenario ©CFMOTO



Discovery scenario for ATV family

——It’s a warrior game of Adventure in all-terrain

▼Discovery scenario ©CFMOTO

▼Discovery scenario ©Wang Minjie



Ambassador scenario for CF650G

——Red carpet and huge LED screen build a grand and ceremonious atmosphere

▼Ambassador scenario ©Wang Minjie



ZEEHO brand area for new energy moto series

——Trendy and fashion style meet Z era






KTM area for high-end brand KTM and Husqvarna

——KTM and Husqvarna products like roaring beasts on the road in symbolic wild colors decorations


▼KTM area ©Wang Minjie




Technology & Smart Future




Technology and Innovation are the DNA of CFMOTO,which has driven CFMOTO to own more than 540 registered patents and independent intellectual rights. Combined with the concept 「science lab」and CFMOTO blue color,this area is more cutting-edge and contracted.


▼Technology area ©CFMOTO


Intelligent future



Human being always search for a better mode of transport. We use future mechanical elements and huge curve screen for the main vision center of this scenario, to emphasize the future transport model and intelligent manufacture system of CFMOTO.


▼Intelligent area ©Wang Minjie

OUTRO:experience more together



Joy of motorcycle culture

我们以新零售思维结合企业展厅特性进行考虑,希望能为春风动力打造既潮酷又具品质感的“乐行”空间——整体空间风格延续了大堂的通透灵动,并融合了休闲、洽谈、不同品类的衍生产品展陈及消费等丰富的体验,让来访者感受到机车文化的乐享生活,传递春风动力experience more together的品牌价值。


At the end of the showroom is a business lounge with diverse functions —— it has a boutique and café, which making the atmosphere relaxed and interesting. The visitors could share a good time here, grab a coffee, buy professional accessories & customized brand souvenir and etc.

We hope every visitors could gain a lot here, enjoying the joy of motorcycle culture as well as being convince of the brand value of CFMOTO: experience more together.


▼Motorcycle culture area ©Wang Minjie


鸣谢客户 | 春风动力

项目名称 | 春风动力研发大楼企业展厅及公共区域设计

项目位置 | 杭州市临平区绿洲路

项目面积 | 12580平方米

建成时间 | 2022年6月

体验策略 | Frank Huang, Effie Liang, Maple Liang

空间设计 | Vanessa Wang,Leo Yang, Hardy Chen,Venco Wang

深化设计 | Ares Zhong, Kristy Huang, Catherin Yan

数字互动 | HelloMagic, Kelly, Flora

视觉设计 | Kara Chen, Suggy Bu

项目管理 | Ares Zhong, Jim Xu

摄影团队 | Wang Minjie & CFMOTO support