本店位于深圳福田CBD综合体商圈One Avenue卓悦中心，秉承商场探索，创新，活力的精神， MOC DESIGN以“攀登”为寓指，以台阶形态为媒介，将追求进步、勇于攀登的态度融于设计进行延展，通过拆分重组的手法结合空间框架及功能进行设计，用简洁的体块、充满变化的组合贯穿于空间。
This new HEYTEA shop is located in One Avenue, Futian CBD, Shenzhen and it adheres to the spirit of its hosting mall – exploration, innovation and vitality. In the concept of “climbing”, MOC DESIGN OFFICE adopts the staircase as a metaphor and integrates the attitude of pursing progress and climbing with courage in the design. The space and function are carefully dismantled and rebuilt to present simple units, but with changeable combinations.
▼ Using staircases as the media to introduce the space concept
▼ Looking over the customer area from the counter
The design concept is derived from the crisscross space from the game Monument Valley. It is manifested by dismantling and rebuilding the staircases across the space. Sets of blocks and stairs are superposed to lead up and across the entire shop. In terms of materials and shapes, a white tone and square blocks are employed to amplify the size of the confined space.
▼ Concept evolution of the space and form
▼ Superposed blocks leading up and cross the whole space
▼ Drawing of Axonometric Analysis
▼ Form of blocks
From outside in, the blocks are piling up and taking shape and the central island becomes a complex functional body, both of which are meant to arouse a cordial feeling.
▼ From outside in
As the main character of the space, a unit of high tables is placed in an orderly manner. The solid stairs and frame stairs are intersected to constitute a stance of actuality and illusion. The ceiling staircases and overall blocks become the visual focus of the space under the rendering of the pure white tone. The staircases spread out as the display of merchandises as well as guiding the traffic flow. Meanwhile, it meets the functional needs of tea breaks and close communication among people.
▼ Evolution of the central island
▼ From the entrance to the central island
▼ Details of the central island
The designer conceals the functional areas, such as self-service desk, between the vertical and horizontal stairs. A tea set is specially designed and customized for the brand to showcase teas from different origins to customers.
▼ Self-service desk embedded between staircases
▼ Tea pot made from traditional pottery clay and pot lid from transparent acrylic, fixed on the stair-shaped holder along the wall
设计单位：MOC DESIGN OFFICE（www.moc-office.com）
Project Name: HEYTEA at One Avenue, Shenzhen
Design Company: MOC DESIGN OFFICE（www.moc-office.com）
Contact: [email protected]
Leading Designers: Wu Xiuwei, Liang Ningsen
Design Team: Zhuang Yicheng, Hu Qiao
Design Phase: Nov. 2018 – Dec. 2018
Completion: Dec. 2019
Location: L140 1F One Avenue, Futian District, Shenzhen, China
Materials: Terrazzo Brick, KD Wood Panel, White Painted Stainless Steel
Photography: Nie Xiaocong