Luxem Outdoor 买手集合店:揭开雪场般的序幕

Luxem Outdoor: ALL DESIGN STUDIO Reveals A Snowfield Illusion of Outdoor Buyer Store


Luxem Outdoor 是Luxemporium旗下的户外羽绒产品买手集合店,位于北京东安睿锦三楼,设计师利用一个颠倒的“雪场”来打造一个奇幻的户外雪场空间。

Luxem Outdoor is an outdoor products buyer store under Luxemporium. It is located on the third floor of Dong’an Luxemporium, Beijing. ALL Design Studio created a fantastic scene of “snowfield.”




The spirit of exploring infinity and self-transcendence is introduced in the space, with brighter and more dramatic colors. In this ski resort-inspired design space, the rainbow-like material creates the halo of the melting of light on the snowfield.




The elements of the outdoor area are redesigned and disassembled, such as snowboards and ski poles, giving brand-new definition to the objects through reorganization of clothes hangers, etc.




At the same time, the concept of snow-capped mountains is introduced to create the feeling of an indoor snow field. The ceiling uses the undulating form to reflect the illusion of the mountain. The white color weakens the heavy-colored parts to create a softer texture. The ground is made of terrazzo, representing a metaphor for the sky.




In the white silver-tone environment, ALL DESIGN STUDIO added the phantom metal, which seems like the colorful light reflected by the sunshine on the melting snow. The irregular colorful mirror decorates with a diamond lattice pattern, coated with the magic elements to embellish the visual effect.



天花板的设计仿造自然形态的雪地,展架的设计都是吸取雪场里的设施与零件元素,试衣间则是一个巨型雪块造型。 带来了活泼时尚的气质,让整个空间充满了探索和想象力的可能性。

The ceiling design imitates the natural form of snow. The display racks are blended into the elements of the facilities in the snow field. Plus, the fitting room is an imagination of a snow block, which brings a lively and fashionable characteristic. ALL DESIGN STUDIO turns the whole space full of possibilities for exploration and creativity.



项目信息 Project Information

项目名称Project Name:Luxem Outdoor Store

设计单位 Design Firm:All Design Studio(

业主Client:睿锦尚品国际贸易(上海)有限公司 Luxemporium

完成年份Completion Date:2021年

建筑面积Construction Area:189㎡

项目地址Project Location:北京市王府井大街138号

设计主创Design Director:梁春亮Gnial Liang


效果图Visuals:Visual Wang Studio

摄影师Photographer:  康超凡,谭啸

施工方Constrcution:上海普宏建设工程有限公司 Shanghai Puhong Construction Co., Ltd.


Project Information

Project Name:Luxem Outdoor Store

Design Firm:All Design Studio(

Client: Luxemporium

Completion Date:2021

Construction Area:189㎡

Project Location: 138, Wangfujing Street, Beijing

Design Director:Gnial Liang

Designer:Sun Qian Rong

Visuals:Visual Wang Studio

Photographer:  Chaofan Kang from Chao fan Photography, Xiao Tan from Studio Ten