GGD好好设计|睛彩WONDERFUL WINDOWS

 

【睛彩】作为国内领先的眼镜定制商与国际高定眼镜买手,有着卓越的先锋触觉。时尚的品牌基因极具“实验性”天生就是“无所畏惧的大冒险家”这次他们在市区以不理智的高价竞得一处场地,选址绝非以往般完美,全为复辟创始人少年时的“阅读情节”。设计师林彦大受感动,决定接受这次的设计委托。

[WONDERFUL WINDOWS] as a leading eyewear customizer in China and an international high-end eyewear buyer, it has an excellent sense of development. The fashion brand gene is very “experimental”, and naturally is a “fearless adventurer”. This time, they won a venue in the urban area at an unreasonable high price. The choice of location is not as perfect as before. The aim is to restore the “reading plot” of the founder as a teenager. The designer Linyan was very moved and decided to accept the design Commission.

 

 

1992年是经济腾飞的一年,同年4月特区汕头高新技术产业开发区开始筹办,全国人民对于科技与精神的需求与日俱增,1992年09月29日【汕头文化科技书店】便在此背景下应运而生。提供了读书探索边界的场域。承载了好几代人的青春文化记忆。

1992 was a year of economic take-off. In April of the same year, Shantou high tech Industrial Development Zone of the special zone began to be established, and the National People’s demand for science, technology and spirit is increasing day by day. On September 29th, 1992, [Shantou culture and Technology Bookstore] cameinto being under this background. It provides an area for reading and exploring boundaries. It carries the youth cultural memory of several generations.

 

 

时间来到2020年,新媒介的涌现不断挤压着传统书店的生存空间,全国实体书店哀鸿遍野。顺应时代的洪流,【汕头文化科技书店】暂别舞台。“精神堡垒”崩塌了,或许是“肌肉记忆”的驱使,还是经常能见到读书人坐在门口阅读。回味旧时光里那“不足以为外人道也”的浪漫。

In 2020, the emergence of new media is squeezing the living space of traditional bookstores, and physical bookstores across the country are full of sadness. Following the trend of the times, [Shantou culture and Technology Bookstore] temporarily withdrew from the stage. The “spiritual fortress” has collapsed, perhaps because of “muscle memory”, or we often see scholars sitting at the door reading. Relive the romance of “outsiders don’t understand”.

 

这将是一个复合体验的眼镜零售空间,选品SKU高达3万款,风格覆盖全类别,对于服务标准流程极度严谨。头脑风暴中我们找到一种“贯穿”的空间形式,通过它Wlab的设计雏形逐渐浮现。我们认为Wlab所陈列的都将被视为艺术珍品,而品牌方也正是用一种艺术化的眼光在审视自己。就像一个潘多拉魔盒隐藏在黑暗森林之中,一切充满了未知。

This will be a retail space for glasses with a composite experience. The selection SKU is up to 30000, covering all categories. It is extremely rigorous about the service standard process. During brainstorming, we found a “through” spatial form, which gradually emerged through the design prototype of wlab. We believe that all the exhibits displayed by wlab will be regarded as art treasures, and the brand side is examining itself with an artistic perspective. Like a Pandora’s box hidden in the dark forest, everything is full of unknowns.

 

▲ 设计思路推演(GIF)

Design idea deduction

 

我们通过“眼底照相机”微观眼球,是月球的肌理。我们将其打造成【睛彩】的“超级符号”置于焦点,总台似“迷航”般迷失在太空之中,空间因此环绕起来。这种动线是设计师在游览“大英美术馆”所收获的体会。纵横构成的外观系统,如同管中窥豹时见一斑。博物馆级别的棚光吸引着趋光而行的生物,毕竟在虫洞内光是获得救赎的指引。

We use the “fundus camera” to observe the eyeball, which is the texture of the moon. We put it in the focus as the “super symbol” of [WONDERFUL WINDOWS], and the service desk is lost in space like a “spaceship”, so the route is in a rotary mode. This dynamic line is the experience gained by the designer during his visit to the British Art Museum. The vertical and horizontal appearance system is like viewing with a magnifying glass. Museum level lights attract light seeking creatures. After all, the light in the wormhole is the guide to salvation.

 

 

▲ 肌理对比

Texture contrast

 

环抱沉浸式的零售场,居高不下的SKU指标,形态各异的产品。我们希望采取一种巧妙的方法,通过分层叙述展示出不同章节。【GGD好好设计】试图去复原记忆碎片,这并非只是单纯的眼镜展示空间,这是来自2046的【科技文化书店】随着时间的推移而有机地发展,以此为线索召唤与者的情感共鸣。

This is an immersive retail store with high SKU indicators and different styles of products. We hope to adopt a clever method to show different chapters through hierarchical narration. [DOUBLE GOOD DESIGN] try to recover memory fragments. This is not just a simple product display space. This is the organic development of [technology and culture Bookstore] since 2046 with the passage of time. This is a clue to appeal for emotional resonance.

 

 

“水滴”装载着1992始每一代人在【科技文化书店】的记忆等待解锁。

Water droplets hold the memories of every generation since 1992 waiting to be unlocked.

 

 

整个流线型的科技山丘,对原有的建筑边界进行了解构重组。创造出内外之间多变的空间交互关系。从最左侧的山丘式陈列台,到极富戏剧感的红色验光区传达一种安全感的庇护,验光这是一个严肃的过程。让过路的流量从外部就可以感受到品牌与产品力。总台时刻保持最佳状态,等待为客人提供增值服务。最右端的红色发光体块,定制的LED曲面软屏利用动态的数字内容快速提升空间氛围和商业趣味。

The whole streamlined science and technology mountain deconstructs and reorganizes the original building boundary. Create variable spatial interactions between the interior and exterior. From the hill display on the left to the eye-catching red optometry area, it conveys a sense of security. Optometry is a serious process. Let the past car flu be influenced by external brands and products. The front desk is always in the best condition, waiting to provide value-added services for guests. The red light-emitting block at the right end and the customized led arc soft screen use dynamic digital content to quickly improve the space atmosphere and business interest.

 

 

科技山丘的设计感为产品赋能。光是带有方向的提示,消费者从遁入伊始便在设定好的“参展动线”来回,砂钢构成了空间的主调,强化【睛彩】精工品质。纵横延伸使得空间极富张力。

The design sense of science and technology mountain endows the power of products. With the direction prompt, consumers walk back and forth in the set “exhibition route” from the beginning. Sand steel forms the main color of the space and enhances the precision of [WONDERFUL WINDOWS]. Vertical and horizontal extensions extend the space.

 

 

▲行为动线/总台处于莫比乌斯环的交汇处

The moving line / service desk is at the junction of Mobius ring

 

 

镜子在空间中呈垂直、水平以及斜向15度角分布,满足多纬度客人试戴产品的需求,开拓既有视点边界。

The mirrors are vertically, horizontally and diagonally distributed at an angle of 15 degrees in the space to meet the needs of multi latitude guests to try on products and expand the existing viewpoint boundary.

 

 

“逐层递进”优化了正常平视以下高度的产品展示区域,以颠覆大众对眼镜展示的刻板印象。这需要对尺度的精准控制,是柔和而理性的并非强烈的抽离。也更强调了佩戴审视的体验感。

“Progressive layer by layer” optimizes the product display area below the normal head up, so as to subvert the stereotype of the public on glasses display. This requires precise control of the scale, which is gentle and rational rather than strong separation. It also emphasizes the experience of wearing and examining.

 

▲经过多次尺寸推敲确定以阶梯式陈列方式为主导

After many times of size deliberation, it is determined that the stepped display mode is the dominant mode

 

 

金属质地需要光线烘托,在建筑框架内寻变化。林彦先生的设计语言简洁利落,通过这种调性营造出品牌的专业属性。“整个配镜过程希望如精密实验般考究精准”扶生如是说。

The metal texture needs to be set off by light, and changes can be found within the architectural framework. Mr. Lin Yan’s design language is concise and neat, and the professional attribute of the brand is created through this tone. “The whole matching process is expected to be as precise as a precision experiment,” Fusheng said.

 

 

▲隐形区提供面诊定制服务

Invisible area provides customized service for face-to-face consultation

 

园林的风华在现行的结构中不可观复,但可取其内核的精粹并置进相关的领域。我们浅尝将古园林“犹抱琵琶半遮面”的概念提纯再着以当代极简的技法,试图表现出一个具备游离感,浮动感,园林感,的当代室内“游园体验”。

The elegance of the garden does not exist in the current structure, but its core essence can be brought into play in the relevant areas. We try to use the concept of “Pipa half covering the surface” in ancient gardens, and then use contemporary minimalism to try to show a contemporary indoor “garden experience” of freedom, elegance and garden feeling.

 

 

本次Wlab是基于大数据对用户画像精准定位。数据指向人群有着独立的审美和自主选择意识,不跟风、不追求华而不实的表面感受。更倾向专业、用心、高效和极致的配镜体验,强调体验的“唯一性”和“独特性”专业增值售后服务也是很【睛彩】。

This time wlab accurately locates user portraits based on big data. The data points out that people have independent aesthetic consciousness and independent choice, do not drift with the tide, and do not pursue flashy surface feelings. More professional, focused, efficient and top-level customized glasses experience, emphasizing the “uniqueness” and “specificity” of the experience. The professional value-added after-sales service is also very [WONDERFUL WINDOWS].

 

 

▲总台灵感致敬始于1966太空先驱《星际迷航》

Station inspired tribute to 1966 space pioneer 《Star Trek》

 

【睛彩】始终秉持“匠心制镜”的品牌理念。当代【眼镜佩戴者】科技配镜领域的现象级集群消费和激烈的商业迭代背景下,品牌不断探索新定位新体验,本案是【GGD好好设计】携手【睛彩】探索行业的边界和可能性的一次全新尝试。

[WONDERFUL WINDOWS] always adhere to the brand concept of “making mirrors with ingenuity”. Under the background of phenomenal cluster consumption and intense business iteration in the field of contemporary [glasses wearer] technology glasses, the brand continues to explore new positioning and new experience. This case is a new attempt for [DOUBLE GOOD DESIGN] and [WONDERFUL WINDOWS] to explore the boundaries and possibilities of the industry.

 

客候区是开放的空间,区位分散均匀分布,让客人随时可以入座。目光所及均是专业的领域,总台可以很好兼顾到“等待者”的需求。内外融合的环境和享受咖啡的小惬意场所。寸土寸金的黄金区位适当的空旷赋予更多的联想空间,砂钢的空间基调始终贯穿,皮质触面的长凳在硬派的空间内是柔软的存在,传达一种安全感的庇护暗示。

The waiting area is an evenly distributed open space where guests can sit down at any time. Appreciate and understand the area of expertise in front of you. The front desk can meet the needs of the “waiting person”. A small and comfortable place to drink coffee. Although the rent is very high, it provides more associative space in the golden position. The spatial tone of sand steel runs through. Leather chairs are particularly soft in hard wired spaces, providing a sense of security.

 

在黄金转角区域【超级符号】再度出现,弯月形的展示台如涟漪般层层叠叠泛开,不知不觉间将“追忆者”引入【国际馆】。

In the golden corner area [super symbol] reappeared, and the crescent shaped display platform opened like a ripple, unconsciously introducing the “rememberer” into the [International Pavilion].

 

【国际馆】是更高阶的存在,但我们又不希望这是高高在上甚至有疏离感的,无法被定义的色域,中性,独立,自成态度,接纳不同元素。墙面的装置艺术灵感源自“全视之眼”(All-seeing Eye),又称上帝之眼(Eye of Providence),代表着上帝关注人类的法眼。

[International Pavilion] is a higher-level existence, but we don’t want it to be a high-level or even alienated, undefined color gamut, neutral, independent, self-contained attitude, and accept different elements. The installation art of the wall is inspired by all seeing eye, also known as eye of Providence, which represents God’s concern for human eyes.

 

【国际馆】全系纯进口高定单品,遍及全球50多个国际奢牌。满足全球眼镜类奢侈品消费者的高定需求。扩大视野范围,洞察更清晰的视界。

[International Pavilion] all are pure imported high order products, covering more than 50 international luxury brands around the world. Meet the high demand of global luxury eyewear consumers. Expand the field of vision and gain a clearer insight.

 

▲睛彩之眼

WONDERFUL WINDOWS EYE

 

极致设计意味的不仅是概念上的张弛华丽,还必须兼顾落地技法上的冷静斟酌,与经营管理的行为系统。从资本前测准备,中期概念生成,到工艺系统的定型,用料斟酌,造价风控,但凡出色之作,无论大小,必然闭环井致。

Advanced design not only means the cleverness of concept, but also means the calm thinking about the implementation of technology and operation management behavior system. All uncompleted projects, from the preparation of early capital investment, the generation of medium-term concept, to the final determination of process system, material selection and cost risk control, regardless of scale, will be closed-loop.

 

技术图纸  /  Technical drawings 

 

 

 

关于我们  /  About us 



 

林彦,高级环境艺术设计师,启始于广东工艺美术学院设计系(环境艺术设计专业)。系「好好设计」创始人兼艺术总监,粤东90后设计师杰出代表。于2016年创办「好好设计」机构,秉承“好设计+好执行=好结果”为目标导向,定制最合适于“第一用者”的专属设计。从业近10年以来创作无数「好设计」,是无数甲方项目的“流量引擎”,与忠实合作伙伴。

Lin Yan, senior environmental art designer, started from the design department of Guangdong Institute of Arts and crafts (majoring in environmental art design). He is the founder and artistic director of “DOUBLE GOOD DESIGN” and an outstanding representative of post-90s designers in eastern Guangdong. In 2016, the “good design” organization was founded, adhering to the goal orientation of “good design + good implementation = good results”, and customizing the exclusive design most suitable for the “first user”. In the past 10 years, he has created numerous “good designs”, which is the ” engine” of numerous party A’s projects and a loyal partner.

 

「好好设计」是极富创意思维,追求人文气息的精品型设计团队。作品涵盖各类业态,多元化的经验积累与探索,夯实的理论与实践体系,尤为擅长捕捉项目优势,突破认知局限。我们主张理性科学的设计方法,讲究设计策略,善于解决问题,注重塑造作品气质。赋予每个项目鲜明的个性与长盛的生命力,配合数字化分析工具和科学的设计方法,高效创作富有前瞻性的「好好设计」。

“Good Design”is a boutique design team with creative thinking and a humanistic atmosphere.The works cover all kinds of formats, diversified experience accumulation andexploration, and a solid theoretical and practical system, especially good atcapturing project advantages and breaking through cognitive limitations.We advocate rationalscientific design methods, pay attention to design strategies, be good atsolving problems, and pay attention to shaping the temperament of works.Give each project adistinct personality and longevity, and cooperate with digital analysis toolsand scientific design methods to create forward-looking “DOUBLE GOOD DESIGN” .

 

所获荣誉  /  Honors 

 

︱代言︱2022年度︱松下电器(Panasonic)纳诺怡(Nanoe)™系列

︱综艺︱2021年度︱《星屋大改造》艺术家Mee Wong黄薇的灵感秘境

︱金奖︱2021年度︱IDMA国际设计传媒奖/年度展示空间大奖

︱金奖︱2021年度︱IDMA国际设计传媒奖/年度展示空间大奖

︱金奖︱2019年度︱意大利A‘ DESIGN AWARD室内设计类

︱金奖︱2021年度︱FA亚太软装风尚大奖
︱金奖︱2015年度︱中国室内设计联盟最佳度假酒店客房设计

︱金奖︱2019年度︱集美国际设计奖优秀室内设计师作品评定

︱银奖︱2021年度︱M+中国高端室内设计大赛专业组

︱银奖︱2021年度︱IWDA办公空间创新设计大奖

︱银奖︱2021年度︱GOLDCASE金案奖

︱银奖︱2021年度︱ICS国际色彩空间设计奖

︱银奖︱2020年度︱BAU HAUS包豪斯国际设计大赛专业组

︱银奖︱2018年度︱发展中国建筑设计大展&国际青年设计竞赛

︱银奖︱2018年度︱得利空间色彩大赏&色彩风尚演绎奖

︱银奖︱2020年度︱酷+创造营年度先锋设计

︱银奖︱2020年度︱亚太设计中心APDC&IFI空间魔法师

︱翼奖︱2018年度︱中国室内装饰协会与深圳陈设艺术协会联袂评定

︱授予︱2020年度︱CIID中国室内设计大奖赛-金十佳

︱授予︱2020年度︱JIN TENG AWARD金腾奖年度设计时尚盛典TOP100

︱授予︱2020年度︱中国精英设计师峰会/十大当红陈列艺术设计师

︱授予︱2020年度︱IDMA国际设计传媒奖/年度休闲空间大奖

︱授予︱2020年度︱中国新商业空间大奖/最美美业空间设计团队

︱授予︱2020年度︱金蝴蝶奖创意生活设计/年度商业空间大奖

︱授予︱2020年度︱WYDF大中华区年度杰出设计青年

︱授予︱2021年度︱30UNDER30中国设计年度新秀

︱授予︱2019年度︱40UNDER40中国设计杰出青年

︱授予︱2018年度︱5A级汕头装饰行业协会个人成就奖

︱授予︱2019年度︱芒果奖中国人文设计大赛晋级者

︱提名︱2016年度︱绿地集团创意空间设计大赛全国25强

︱提名︱2019年度︱立邦“未来之星”青年设计师大赛全国百强

︱提名︱2015年度︱粤东首届艺术空间设计大赛优胜奖

 

 

关于作品  /  About the work 

 

项目名称:睛彩

Project name:WONDERFUL WINDOWS

设计方:GGD好好设计

Design:DOUBLE GOOD DESIGN

联系邮箱E-mail:651502334@qq.com

WeChat:651502334

项目设计&完成年份:2021年8月(启动设计)2021年12月(项目竣工)

Design year&Completion Year:August 2021 (start design) December 2021 (project completion)

主创及设计团队:林彦&丹仪

Leader designer &Team:LinYan & DanYi

特别顾问:睛彩实验室

Special adviser:Wlab

项目地址:中国/广东省/汕头市/东厦南路

Project location:China/Guangdong Province/ShantouCity/Dongxia South Road

建筑面积GrossBuilt Area (square meters):1100M²

合作方:软装:好好优选/工程:小凯精工

Partners:Casa:GOOD SELECTConstruction:XiaoKai hardcover

主要材料:K钢喷砂/大理石/肤感砖/金属马赛克/红色条形砖/线型灯/ 卡尔蔡司(视光仪器解决方案)

Main material:K steel sandblasting / marble / skin feeling brick / metal mosaic / red strip brick / linear lamp / Carl Zeiss (visual instrument solution)

撰文:灵验

 

联系我们  /  CONTACTS US 

ADD : 广东省 汕头市 龙湖区 充耀盛荟 1期 1栋 1梯 2001-2101单元

TEL : 15918996893

E-mail : 651502334@qq.com