麓语拾光项目处在一个非常有意思的地理位置，他可以被称为西安城的“后花园”。属于都市 与乡村的交接之处，可以说是既可以满足都市日常的同时又远离人流密集区域，于纷繁的城市旁，寻一处属于田园的静谧。所以营销中心便被赋予了多重意义，我们希望他能被长久的 保存下来，作为一个都市与田园的生活体验馆，打造属于高陵的独特记忆。
The LUXURYTIMES is located in a very interesting geographical location, which be called the “back garden” of Xi’an. It belongs to the junction of the urban and rural area, which could be said to meet the daily life of the city while away from the crowded area. Therefore, the space has been given multiple meanings.
对于来到这里的都市人来说，他想要的或许是寻找儿时在乡下外婆家的那份惬意，是春光， 是梯田，是雨后的蛙声也是那蓝天上的朵朵白云。
For urbanites who come here, what he wants may be to find the comfort like his grandmother’s house in the countryside when he was a child.
▲麦田与听雨 ©行维新筑
▲鹿苑 ©行维新筑 我们结合高陵当地的文化背景，提取了“鹿”的形象，在洽谈区描绘了一幅在麦田中听雨观鹿
的田园野趣。
Combined with the local cultural background of Gaoling, we extracted the image of “deer” and depicted an idyllic picture of paly with the “deer” in a wheat field under the spring raindrops.
▲听雨 ©行维新筑 但对于来到这里的乡村人来说，他想要的或许那种小城阑珊东风灭，万家灯火夜游人的繁华
都市景象。
But for the villagers who come here, what he wants may be the kind of prosperous city scene where the buildings, traffic network and the city lights are lit up at night.
▲都市天际线 ©行维新筑
我们将原本独立的两层打通，在中心位置设置了中庭与旋梯，贯穿一二层的墙体上开了大小 不一的窗口，抽象的云层线条灯与沙盘、旋梯、交通网呼应，描绘出属于都市的语言组合。
We consists of the original two independent floors together, set up an atrium and spiral staircase in the center, opened windows of different sizes on the walls running through the first and second floors, and
abstract cloud line lights echoed the sand table, spiral staircase, and transportation network, depicting a combination of urban languages.
▲都市天际线 ©行维新筑
作为一个“生活体验馆”，仅仅这些是不够的，亲子活动，文化推广，人气聚集都是需要被考 虑的。区别于传统的营销中心，麓语拾光更多想要传达的是一个开放的，以生活方式为主题 的休闲空间。
As a “lifestyle experience space”, parent-child activities, cultural promotion, and popularity gathering all need to be considered. LUXURYTIMES wants to convey an open, lifestyle-themed leisure space.
▲云上阶梯阅读区 ©行维新筑
▲艺术走廊 ©行维新筑
▲咖啡厅 ©行维新筑 一层设置了一个开放阅读区和日间咖啡厅，业主希望周边的居民可以在这边点一杯咖啡，消磨一个下午的时间，或许是读书交流会，或许是好物分享集。
An open reading area and a caféare set up on the first floor, where the surrounding residents can spend the whole afternoon.
▲一层卫生间 ©行维新筑 一层卫生间与咖啡厅形成了一个强烈的视觉反差，一明一暗的对比赋予空间更多的层次。通过电梯便可直达二层的手作吧台区。
The public toilet and the caféarea form a strong visual contrast. The elevator provides direct access to the handmade bar area on the second floor.
▲二层手作吧台区©行维新筑
▲二层阅读区 ©行维新筑
二层东侧更多对应的是亲子活动，围绕着中心吧台布置了阅读区，手作区，儿童游戏区，以 及大户型样板间。对于样板间的利用，业主也是多方考虑，在结束销售展示的使命后，样板 间日后或被考虑为亲子生活配套空间。
The east side of the second floor is more corresponding to parent-child activities, and around the central bar, there are reading areas, handicraft areas, children’s play areas.
▲二层手作区 ©行维新筑
▲二层儿童游戏区 ©行维新筑
二层的西侧则更多被考虑为商务属性空间，设置了洽谈区，VIP 室，签约区，小户型样板间 以及卫生间。中庭将亲子需求空间与商务洽谈需求空间形成了一个过渡;一东一西，一动一 静，相对独立但又互通。
The west side of the second floor is more considered as a business space. The atrium forms a transition between the parent-child demand space and the business negotiation demand space.
▲中庭过渡区 ©行维新筑
▲二层洽谈区 ©行维新筑
▲二层洽谈区 ©行维新筑
▲二层签约区 ©行维新筑
▲二层洗手区 ©行维新筑 二层洽谈区同样被设置为一个开放区。洗手区延续了红色水磨石的元素，与吧台区呼应。VIP
区的入口比较隐秘，处在洽谈区的尾端，保证了客户的谈话隐私。
The negotiation area on the second floor is also set up as an open area. The hand washing area continues the elements of red terrazzo and echoes the bar area. The entrance of the VIP area is relatively secret, at the end of the negotiation area, which ensures the privacy of the customer’s conversation.
▲二层 VIP 区入口 ©行维新筑
▲二层 VIP 室 ©行维新筑
▲二层 VIP 室 ©行维新筑
VIP 的前厅配备了一部电梯，客户在参观完整个营销中心，结束洽谈后可直达一层的前台主 入口处。
The VIP lobby is equipped with an elevator, visitors could go directly to the main entrance of the front desk on the first floor after the negotiation.
▲一层前台©行维新筑
驻留乡村记忆，见证城市发展。在这样一个浓缩的复合生活主题空间，既承载了过去，又连 接着未来，更新着人们对于未来社区生活的认知。过往的人群，川流的脉动，生命中重要的 东西都有自己的走向。 空间把人们聚集，人们渴望在其中看见彼此，聚集带来更多新的场景与故事。 此心安处，便是吾乡。
Linger in the countryside to remember and witness the development of the city. In such a condensed complex life theme space, it not only carries the past, but also connects the future, updating people’s cognition of future community life.
▲一层平面图©行维新筑
▲二层平面图©行维新筑
项目名称:高陵·麓语拾光营销中心项目
设计方:行维新筑(北京)科技有限公司
施工单位:浙江亚厦装饰股份公司
联系邮箱:xwxz-office@foxmail.com
项目设计 & 完成年份:2022 主创及设计团队
主创:王震君、侯婵
团队:马梓菡、毕研凯
项目地址:西安高陵区
建筑面积:2500 平方米
摄影师:李胜阳